YouTube is launching an incubator which work with musicians to explore the use of artificial intelligence in music, according to its blogpost on Monday. The Alphabet unit has inked up Universal Music as its first partner for the Incubator, and will work with artistes including Anitta, ABBA’s Björn Ulvaeus, and Max Ricther. ” The incubator will help inform YouTube’s approach as we work with some of music’s most innovative artists, songwriters, and directors across the assiduity,”
YouTube CEO Neal Mohan said in the blog. This will help on generative AI and exploration that are being developed at YouTube,” said Mohan. Generative AI is artificial intelligence able of generating manual, images, sounds and other data. With the launch of ChatGPT late last time, the technology has been espoused in a range of industries and use- cases indeed as solons deliberate rules that help its perversion including brand infringement and spam. YouTube said it’ll further invest in AI- powered technology, including evolving its brand operation tool, Content ID, to cover observers and generators.