Instagram has become a powerful tool for businesses looking to promote their brand. The photo-sharing social media network has over 500 million users worldwide. Instagram Reels allow brands to create short video clips that showcase their products or services.
Instagram Reels For Business are a great way to get your message across and engage customers. They also provide a fun way to show off your products and services.
You can create Instagram Reels using either a smartphone or computer. Once you’ve created your reel, upload it to your profile and share it with friends.
What Are Instagram Reels?
Instagram Reels For Business is a feature similar to other social media options that allow users to create short videos to appeal to their target audience.
In Reels, you can edit and combine video clips to create fun videos using uploaded content, filters, text, audio, and editing tools.
Instagram Reels gained popularity with its “Remix This Reel” option, allowing users to record their video alongside another user’s.
It has created trending moments and encouraged collaboration and engagement with the community of followers.
Unlike Instagram Stories, Reels won’t disappear within 24 hours.
They also follow algorithms to appeal to users’ interests.
Instagram recommends trending reels for users to watch, similar to the “TikTok for You” page offered on their competitor’s app.
This increases engagement as users quickly access and discover videos, helping you grow your followers organically and creating a domino effect of better rankings for your brand.
So how can they benefit your business?
Let’s look at ways brands can use Instagram Reels to increase engagement and visibility through their social media presence.
A few minutes of using Instagram Reels will quickly reveal ongoing trends among users.
These can be audio clips, remixed videos, or signature tracks that play in the background.
Jumping on the trend train can help your video get more views and allows your team to inject your message or product into content that’s already popular with consumers.
Create Authentic Content
To appeal to your target audience, find a balance between looking like a professionally produced video and coming across as an ad.
Authentic content is the key to engagement that draws users to platforms like Instagram in the first place.
While relaying your message and targeting potential buyers is essential, generating interest in your product and building a following is also beneficial.
Consider highlighting customer and employee experiences in these short videos.
Shoppers are more conscious than ever about the brands they support.
Highlighting your commitment to sustainability, social justice, and the environment can build customer loyalty.
Social media helps to tell potential customers who the brand is and what it can offer.
Building relatability is also key to effective rallies.
Consider this reel from Hasbro that features kids opening a new toy.
A short video shows the unboxing, followed by a montage of clips of children enjoying the product.
Paired with a parenting tagline and CTA, this is an effective ad that doesn’t feel like a commercial.
How to create a Reel on Instagram in 5 steps
To access Reels, simply open the Instagram app and go to your profile page. Click the plus sign button at the top right of the screen and select Reel.
You can also access the Reels editor by swiping left on the Instagram camera and selecting Reels from the options below.
Step 2: Upload your video clip
Instagram Reels For Business gives you two options for creating Reels:
Press and hold the record button to capture footage.
Upload video footage from your camera roll.
Reels can be recorded in a series of clips (one at a time), or all at once.
If you set the timer early, the countdown starts before the hands-free recording starts.
While recording, you can tap the record button to end a clip, and then tap it again to start a new clip.
After that, the Align button will appear, allowing you to align objects from the previous clip before recording your next clip. It allows you to create seamless transitions for moments like changing outfits, adding new music, or adding new friends to your Reel.
If you want to view, trim, or delete a previously recorded clip, you can tap Edit Clips.
Step 3: Edit your Reel
After you’re done recording, you can add stickers, drawings, and text to edit your reel using the icons at the top of the editor.
Reels Editor features built-in creative tools so you can do all your editing from one interface.
Audio (1) lets you select audio from the Instagram music library or import it from your device and add it to your video. You can even choose to include only your favorite part.
Length (2) lets you change the length of your video. You can choose to make your video 15, 30, 60, or 90 seconds.
Speed (3) lets you change the speed of your video. Slow it down by choosing .3x or .5x or speed it up by choosing 2x, 3x, or 4x.
Layout (4) lets you adjust the layout and add multiple recordings to a frame.
Timer (5) lets you set a timer that will stop before you start recording and set a time limit for the next clip. This is useful if you want to record hands-free.
Dual (6) lets you record videos using your front and rear cameras at the same time.
Align (7) appears after recording your first clip. This allows you to line up objects from the previous clip.
After organizing your clips, you can tap the music note icon to add trending sounds or music or record a voiceover.
Step 4: Adjust your Reel’s settings
When you’re ready, tap Next in the bottom-right corner of your screen. You will be able to:
- Edit your Rails cover. You can select a frame from a video or add a photo from your camera roll.
- Add a caption.
- Tag people in your reel.
- Add a location.
- Enable Facebook recommendations. If you select this option, your reel will be exposed to Facebook users who are likely to enjoy your content (according to Meta’s algorithm). You don’t need a Facebook account to use this feature.
- Rename your audio. If you add your own audio (such as a voice recording) to your reel, you can give it a name that will appear in other users’ reels if they decide to use the sound.
- Enable or disable automatically generated headings.
- Decide if you want your reel to be posted to your Instagram feed (and not just the Releases tab on your account).
Step 5: Post your Reel
After adjusting your settings, tap the Share button at the bottom of the screen.
Congratulations! You have posted your first rail. Now, let’s move on to some strategies that will help you make this format work for your brand.
How to download Instagram Reels?
Whether you’re a creator or a user, downloading Instagram Reels is a useful tool up your sleeve.
While creating, it helps you save drafts directly to your device or share them with others before they go live. You may also want to download the reels you create if you plan to share them on another platform.
While scrolling, Download allows you to permanently save other creators’ videos, even if the creator takes them down. It also allows you to access them when you are offline.
There are several ways to download Instagram Reels.
If you own a reel, you can download it using the download option from the Edit Reels page. Once published, you can download it from Rails itself. Click the three dots in the bottom right corner of the reel and select Save to Camera Roll.
How long are Instagram Reels?
Instagram Reels For Business can be up to 90 seconds long.
When Instagram first debuted the Reels feature in 2019, users could only post Reels of up to 15 seconds. In 2022, users have a choice of four Instagram reel lengths of up to 90 seconds. That means you’ve got a full minute and a half to wow your audience.
But should you actually use all 90 seconds? not always. It totally depends on the rail itself. In general, aim for user-friendliness when you’re deciding how long to make an Instagram reel.
Instagram’s long reels are useful for longer stories, how-to guides, tours, and more.
You definitely don’t want to take things out, though. Remember that the purpose of Reels is to create small pieces of enjoyable content, so keep it short and sweet.